The family of the founders and principal shareholders of Waterfield have long been involved in financial services. Waterfield Mortgage Company, founded in 1928 by Richard H. Waterfield, grew to become the largest privately-held mortgage company in the U.S. with $20 billion in mortgage servicing and $10 billion in annual single-family loan originations. Its wholly-owned subsidiary, Union Federal Bank of Indianapolis, grew to become the largest Indiana-based thrift with $3.5 billion in assets. Waterfield provides private label financial products and services to affinity groups, employers, and financial institutions. Waterfield offers a full range of banking products and services through custom-branded "Banking Centers" specifically created for each particular customer and its individual end-user base. Waterfield is partnered with a variety of well known affinity organizations that currently have an estimated aggregate distribution of over 90 million members, qualified employees, customers, and policyholders.

These customers represent some of the largest affinity organizations in the United States such as the International Association of Fire Fighters, American Medical Association, Air Force Association, International Brotherhood of Teamsters, The National Wildlife Federation, The American Nurses Association, AARP, GE Capital and many others.

Also view Waterfield Leadership and the Waterfield Corporate Values