What is Affinity Banking?
Many Insurance companies, brokerage companies, affinity groups, and large employers want to offer banking services to their customers for a variety of reasons. Insurance companies may want to increase persistency, brokerage companies may want to reduce attrition during bear markets, affinity groups and large employers may want to offer a premium bank products as a benefit to their members, employees or customers as the case may be. Most non-banks, however, do not want to get into the banking business because of regulatory burdens and because it represents a departure from their core competency. So how do they offer banking products without getting into the banking business? Private Label Banking is the solution.
Waterfield has the technology, experience, business process, and expertise to offer checking accounts, savings accounts, money market accounts, CDs and many other banking products to client constituencies under the client's brand name. It is a turn-key solution that has been proven many times. Waterfield's banking products are state of the art and extremely competitive. Waterfield handles the regulatory issues, expertly services the accounts, maintains rigorous reporting and settlement schedules, and cuts the client a check for revenue share at the end of every quarter. Banking Centers are highly customized based on client needs. We can handle the marketing to your base or leave that to you. We can offer a suite of products or a single product to your customers - whatever suits your needs.
Clients (Partial List)
For more information or for a full listing of Waterfield clients contact:
