WATERFIELD SELECTS RIECHESBAIRD TO DEVELOP BRANDING PLATFORM
IRVINE, Calif. (March 20, 2009) – RiechesBaird, a brand creation and development firm that specializes in building the value of B2B companies, has been selected by Waterfield to provide brand strategy, corporate identity and integrated marketing services. Throughout the multi-tiered, comprehensive campaign, RiechesBaird will work to define the Waterfield Financial Services brand and clarify the relationships between the company’s entities.
“We are excited about working with a company that is known worldwide for a legacy of financial excellence,” explained Ryan Rieches, CEO and co-founder of RiechesBaird. “We look forward to helping the company clarify its brand architecture and evolve its positioning to enable future growth.”
Waterfield has been offering consumers a broad range of financial services for nearly a century. Providing traditional and safe banking options through Waterfield Bank and its affinity banking centers, Waterfield remains committed to the highest levels of service, security and peace of mind. In addition to Waterfield Bank, the umbrella of companies also includes Waterfield Mortgage, Waterfield Financial Services and Waterfield Technologies.
“We have, in our history, had the opportunity to work with a great many high quality firms and RiechesBaird is certainly among them,” shares Richard Waterfield, co-chairman and co-CEO, Waterfield Group. “They are in the very top-tier of high quality brand strategists. We feel lucky to have them in our corner.”
About RiechesBaird
RiechesBaird is a brand creation and development firm that specializes in building the value of B2B companies. Unlike consulting firms that focus on business strategy and advertising agencies that focus on execution, RiechesBaird performs both to create strong, enduring brands, and integrates them seamlessly to drive growth. RiechesBaird has been ranked among “The Top 25 B2B Agencies in the U.S.” for seven years running by B-to-B Magazine. The firm offers deep domain expertise by focusing on five major practice areas: energy, building products, manufacturing, life sciences, and technology.
Clients include Toyota Material Handling, U.S.A., Entergy Corporation, American Airlines Cargo, Rohl, Edwards Lifesciences and Linksys, a division of Cisco. For more information about RiechesBaird, visit www.riechesbaird.com or call 949-586-1200.
About Waterfield
For nearly 100 years, consumers have trusted the Waterfield name to provide a broad range of financial services. Waterfield offers traditional, safe banking through Waterfield Bank and its affinity group banking centers. With diversified holdings and a legacy of excellence in the financial services industry, Waterfield remains committed to providing its customers with the highest levels of service, security and peace of mind. The Waterfield umbrella of companies includes Waterfield Bank, Waterfield Mortgage, Waterfield Financial Services and Waterfield Technologies. For more information, please visit www.waterfield.com and www.waterfieldbank.com.
